Tariffs have sent shockwaves through the global economy, adding complexity to supply chains already under pressure. With little warning, new measures are introduced, adjusted, or withdrawn, making long-term planning nearly impossible.. Resolve one issue, and another quickly emerges. Retaliatory countermeasures and ongoing trade negotiations have only fueled the volatility, disrupting operations and global supply flows on a massive scale.

New Reality Trade is focused on rebuilding broken supply chains and building new ones.